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Who Would You Hire, the Rookie or the Veteran?

Who Would You Hire, the Rookie or the Veteran? I’m occasionally asked by clients whether we have a writer with a specific background. Are/were they in IT, in finance, in animal husbandry? I can usually...

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Your Blog Openings Suck

Your Blog Openings Suck I truly don’t care why you wrote your blog post. It doesn’t matter that you were sitting in a coffee shop with your friend, Joe, when you were discussing some amazing idea. I...

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Who Should Sponsor Your Blog?

Who Should Sponsor Your Blog? Should you have a sponsor for your blog? Is it worth the effort? Or are you selling out your soul by accepting filthy lucre for a company to have a say in your blog’s...

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Use Communication Theory to Boost Search Engine Optimization

Use Communication Theory to Boost Search Engine Optimization The persuasion theory behind celebrity endorsements is the same theory behind Google’s new social media search. It’s called Balance Theory,...

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Three Ghost Blogging Concerns We Hear From Clients

Three Ghost Blogging Concerns We Hear From Clients Some people have issues with ghost blogging. We’ve got clients who use it on a regular basis, and love it. Other times, we have run into some people...

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Four Ways You Can Earn Money as a Blogger

Four Ways You Can Earn Money as a Blogger So you’ve been blogging for several years, or at least several months, and you want to start seeing a little cash for your efforts. I was recently talking...

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Attorneys Should Have Their Own Blog Content, Not Syndicated Content

Attorneys Should Have Their Own Blog Content, Not Syndicated Content Attorneys need to approach the use of syndicated blog content with care. Many times, syndicated posts are written as a...

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Bad Idea: Companies Quit Blogging to Go With Facebook

Bad Idea: Companies Quit Blogging to Go With Facebook The number of companies that maintain blogs dropped by nearly 25% from 2010 to 2011. That’s not a very smart move. But it’s a growing trend....

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“Write Good Content” is a Stupid Strategy

“Write Good Content” is a Stupid Strategy It doesn’t matter which article on “Five Pieces of Blogging Advice You Need RIGHT NOW” you read, including mine, they all have the same tired cliché: Write...

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5 Ways to Protect Your Blog Against Hackers

Every couple of days, I get an email from my blog alerting me that the zombie hackers are at it again. They’re trying to break into my WordPress blog so they can infect it or steal any financial or...

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