Who Would You Hire, the Rookie or the Veteran?
Who Would You Hire, the Rookie or the Veteran? I’m occasionally asked by clients whether we have a writer with a specific background. Are/were they in IT, in finance, in animal husbandry? I can usually...
View ArticleYour Blog Openings Suck
Your Blog Openings Suck I truly don’t care why you wrote your blog post. It doesn’t matter that you were sitting in a coffee shop with your friend, Joe, when you were discussing some amazing idea. I...
View ArticleWho Should Sponsor Your Blog?
Who Should Sponsor Your Blog? Should you have a sponsor for your blog? Is it worth the effort? Or are you selling out your soul by accepting filthy lucre for a company to have a say in your blog’s...
View ArticleUse Communication Theory to Boost Search Engine Optimization
Use Communication Theory to Boost Search Engine Optimization The persuasion theory behind celebrity endorsements is the same theory behind Google’s new social media search. It’s called Balance Theory,...
View ArticleThree Ghost Blogging Concerns We Hear From Clients
Three Ghost Blogging Concerns We Hear From Clients Some people have issues with ghost blogging. We’ve got clients who use it on a regular basis, and love it. Other times, we have run into some people...
View ArticleFour Ways You Can Earn Money as a Blogger
Four Ways You Can Earn Money as a Blogger So you’ve been blogging for several years, or at least several months, and you want to start seeing a little cash for your efforts. I was recently talking...
View ArticleAttorneys Should Have Their Own Blog Content, Not Syndicated Content
Attorneys Should Have Their Own Blog Content, Not Syndicated Content Attorneys need to approach the use of syndicated blog content with care. Many times, syndicated posts are written as a...
View ArticleBad Idea: Companies Quit Blogging to Go With Facebook
Bad Idea: Companies Quit Blogging to Go With Facebook The number of companies that maintain blogs dropped by nearly 25% from 2010 to 2011. That’s not a very smart move. But it’s a growing trend....
View Article“Write Good Content” is a Stupid Strategy
“Write Good Content” is a Stupid Strategy It doesn’t matter which article on “Five Pieces of Blogging Advice You Need RIGHT NOW” you read, including mine, they all have the same tired cliché: Write...
View Article5 Ways to Protect Your Blog Against Hackers
Every couple of days, I get an email from my blog alerting me that the zombie hackers are at it again. They’re trying to break into my WordPress blog so they can infect it or steal any financial or...
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